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During the second half of 2021, Hilton wanted to promote its confirmed connecting rooms - an offering unique to the brand - under its global platform, To New Memories. The communication message we decided on was Connect to Moments You’ll Remember, and this was brought to life through a film as well as social content and activations.
As a result of the campaign, Hilton led ahead of its competitors when looking at awareness and consideration. The MEA audience resonated very well with the creative messaging with 93% liking the ads.